We believe that your business decisions should be backed by data—not guesswork. That’s why, in addition to traditional bookkeeping, we provide marketing-focused reporting and website support to help you see the full picture of your business performance.

By combining financial data with marketing analytics, we give you the tools to track your efforts, identify opportunities, and invest your time and money where it matters most.

Bookkeeping tracks your financial performance. Marketing analytics tracks how you attract and convert customers. When you combine the two, you get a complete picture of your business health—helping you see not only what happened with your revenue, but why it happened and how to improve it.

We integrate marketing performance data into your regular financial reports so you can connect your sales results with the marketing activities driving them.

Marketing Insights & Website Performance Reporting Services

SEO Reporting &
Revenue Impact

Ranking well in search engines isn’t just about visibility—it’s about generating leads that turn into paying customers.

Our SEO reports show:

• Which keywords and search terms drive the most traffic to your site

• How search visibility changes over time, and the effect on inquiries or sales

• Where to focus marketing spend for the best return

By pairing keyword performance with your sales data, we help you identify which SEO efforts actually increase revenue and which aren’t worth the investment.

Traffic & Engagement Analytics Connected to Your Bottom Line

Website traffic numbers can look impressive—but without context, they don’t tell you whether your marketing efforts are actually driving revenue. The true value lies in connecting your online activity to your financial results.

We go beyond basic analytics by integrating your website and marketing data with your bookkeeping records, giving you a clear view of how engagement translates into profit.

Our reports connect:

• Visitor trends to sales patterns in your financial records – See how changes in website activity align with increases or decreases in revenue.

• Top-performing web pages to the products or services generating the most income – Identify which pages drive the most valuable customer actions.

• Lead sources (Google search, social media, referrals) to actual customer acquisition costs – Understand exactly how much it costs to gain a paying customer from each source.

With this integrated view, you’re not just tracking how many people visit your site—you’re tracking which visitors become paying customers, how much they’re worth to your business, and where to focus your marketing budget for maximum return.

By connecting the dots between marketing metrics and your bottom line, you can make confident, data-driven decisions that fuel sustainable growth.

Custom Analytical Reports for Smarter Marketing Decisions

Your bookkeeping records show the dollars spent on marketing—but numbers alone can’t tell you if those dollars were well spent. That’s where our custom analytical reports come in. We combine your financial data with marketing performance metrics to give you a clear, complete picture of your return on investment.

Our detailed reports can include:

• Marketing ROI calculations built directly into your monthly financials – See exactly how much revenue each marketing channel generates in relation to its cost.

• Campaign performance compared to actual sales results – Measure whether that ad campaign or promotion directly contributed to an increase in revenue.

• Seasonal and year-over-year comparisons – Identify when your marketing is most effective so you can plan budgets and campaigns around proven high-performing periods.

By integrating financial outcomes with marketing analytics, you gain the insight to make smarter spending decisions—cutting back on campaigns that don’t convert and reinvesting in the strategies that deliver real, measurable results.

This approach removes the guesswork, so every marketing dollar is tracked, evaluated, and aligned with your business growth goals.

Website Updates That Support Your Sales Goals

Your website is often the first place potential customers interact with your business—and first impressions matter. Outdated pricing, incorrect service details, or expired promotions can create confusion and cost you sales before a prospect ever contacts you.

We ensure your online presence is always accurate, aligned with your financial records, and positioned to support your revenue goals by:

• Keeping service and pricing information current so it matches your invoicing, quotes, and bookkeeping data—ensuring customers see consistent, trustworthy information across all touchpoints.

• Updating promotions in real time and linking them to your sales tracking so you can measure their actual impact on revenue, not just clicks.

• Refreshing content regularly with new images, updated copy, and relevant information to keep visitors engaged and increase the likelihood of conversion.

When your website reflects the same accurate information found in your books, your marketing messages and financial records work together—telling one consistent, sales-focused story. This alignment builds trust with your customers and gives you reliable data to measure the true return on your marketing efforts.

Accurate Books. Better Decisions.

Track expenses, reconcile accounts, and get tax-ready reports—all in one place. Focus on growing your business while we keep your books accurate and up to date.